Achanak

The band was the first to have their music licensed to an interactive game. The launch of the innovative X360 console was coupled with the launch of the popular Project Gotham Racing 3 upon which the tracks were licensed. Bhangra music has now reached the new markets.

The band has toured extensively throughout Europe including the US, Dubai, Singapore, Malaysia and Tokyo - Japan. During this time they have collected many awards including the best band in 2002, best live act in 98 and 99 and each of their bhangra releases has charted and sold in excess of 45,000 units with in the UK. The band and its label is now targeting the wider world music market and a promotional copy of the live show has been included.

Having conquered the asian bhangra circuit for over a decade, the band moved effortlessly over to the mainstream world music market in 2000. Their exciting live performance recognised by the Womex committee in 2002 has taken Achanak to countries all over Europe.

Fusing powerful percussion rhythms with western beats enables the band to put on the most powerful live concerts. The band has been re-invited to many of the large world music festivals including Golowan(twice), Black Horse festival (record 5 times), Music Mix(in Sweden - twice) and the Re-orient.

The bhangra sound has swept the music market both in the UK and Europe.