Baljit Singh "Bally" Sagoo is a British-Indian record producer. Born in Delhi, India on 19 May 1964, Sagoo was raised from an early age in Birmingham. In 1994, Sagoo signed with Sony Records to produce Bollywood Flashback. He became the first Indian artist to be play listed on national mainstream radio when the album track "Chura Liya" (a re-working of Asha Bhosle's song) was played on the BBC Radio 1. This was followed in 1996 by his first, all-original non-remix work Rising from the East, which included "Dil Cheez" and "Tum Bin Jiya". These became chart hits in the UK and saw Sagoo appear on Top of the Pops. He later toured India with Michael Jackson on the “HIStory Tour”, produced the Aby Baby album with Amitabh Bachchan and was invited to New Delhi to meet the then Indian President, Shankar Dayal Sharma. He has been active in the recording and entertainment industries since 1989. He is the producer of albums and the mastermind behind songs and remixes. He remains a force in the music industry and is currently the figurehead of the UK and Belgium based entertainment company, Fresh Dope Industries. In 2003 at the UK Asian Awards, the Spice Girls presented him with the inaugural trophy for ‘Outstanding Achievement’. Sagoo's music supporting Gurinder Chadha's hit Bend It Like Beckham,Mira Nair's Monsoon Wedding (2001), the Aishwarya Rai and Dylan McDermott drama Mistress of Spices and It's a Wonderful Afterlife. Sagoo also starred in and composed the music for the 2006 Punjabi film, Sajna ve Sajna, and he appeared in television programs throughout the decade, including the UK Lottery show, the Asian reality show Bollywood Star and celebrity magazine formats such as Tinseltown TV.
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